SMS Advertising Fundamentals
4INFO Text Message Advertising Basics
Serving millions of targeted SMS ads per week, 4INFO offers an easy and cost-effective way to reach mobile consumers. We provide the only opportunity to advertise on consumer-requested mobile search and text message alert content.
1. Request
Millions of consumers use mobile search and request free text message alerts from 4INFO and top consumer brands.2. Teaser
Consumers receive the search results or alerts they requested along with your teaser ad. Your ad is given 25% of the total message space.3. Full Length
Users reply to your teaser ad to receive a full-length message from you. Your ad can contain a WAP link, a phone number, a coupon, a store locator, or any mobile call-to-action.
Interactive Full-Length Ads
The interactive nature of text messaging allows consumers to respond to your advertising immediately upon reading it. For more ideas on how you can interact with consumers via text message, please see our examples of
campaign types.
Elegant Simplicity
4INFO offers the easiest way to test the waters of mobile marketing. Our text message
content channels have an existing audience of several million users. 4INFO's SMS advertising campaigns work on all major carriers. Your campaign can be delivered instantly to this audience with no investment in mobile infrastructure.
Text Messaging Popularity
Outside of voice services, text messaging is the most popular mobile service used by consumers today. Virtually 100% of cell phones are capable of text messaging, allowing advertisers to reach the broadest possible mobile audience.
