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Choosing a Mobile Advertising Network

How do you choose between various mobile advertising networks and mobile marketing services? Take a look at this chart to help you determine what services best meet your needs.
FeatureOther Mobile Ad Networks1Mobile Marketing Services2
Audience   
Pre-existing audience of opted-in users 
Requested content pushed to consumer’s phone. 
Free on-going audience development  
Accessible on all cell phones  
Content   
Mobile Web 
Text Message (SMS) 
High profile SMS publishers  
Highly valued content inventory 
Ad is resident on the consumer’s device 
High ad visibility 
Targeting   
Geo-targeted campaigns 
Frequency cap to prevent audience saturation  
Availability of exclusive placement on desired inventory 
1 Ex. Google Mobile
2 Ex. Enpocket