Choosing a Mobile Advertising Network

How do you choose between various mobile advertising networks and mobile marketing services? Take a look at this chart to help you determine what services best meet your needs.

Feature		Other Mobile Ad Networks1	Mobile Marketing Services2
Audience
Pre-existing audience of opted-in users
Requested content pushed to consumer’s phone.
Free on-going audience development
Accessible on all cell phones
Content
Mobile Web
Text Message (SMS)
High profile SMS publishers
Highly valued content inventory
Ad is resident on the consumer’s device
High ad visibility
Targeting
Geo-targeted campaigns
Frequency cap to prevent audience saturation
Availability of exclusive placement on desired inventory